"They needed to intimately understand the needs of their customer, the most foundational tenant of the Mindhive program. After spending some time with Callye Keen, CEO of RBC, and John Wise, CEO of LOCI, Josh and Ben found themselves conducting rounds of direct market outreach and cold-calling vineyards in the area to determine what the needs of their customer actually were."
“We went out and talked to [vineyard owners], and the very first one told us, ‘ ... We have so much data; we just don’t know what to do with the data,’” Clements said. “So, then from there … we figured out the best way to go about it was creating a software-based system that made decisions based on the data they already had.”
Josh Clements for The Breeze